Some careers unfold in a straight line. Mine didn’t. Mine was built in chapters—each one shaped by reinvention, resilience, and a willingness to step forward when it would’ve been easier to stay still. Now in my third decade of lending, I still remember the moment I decided to leave California and start fresh in Northern Nevada. I had a thriving business, decades of loyal clients, and every reason to stay put. But comfort never creates growth. So I packed up, trusted myself, and rebuilt from the inside out. Looking back, it was one of the most defining decisions of my life. That theme—growth through boldness—shows up everywhere, even in the photos featured in this very article. One of my favorites is the shot of me and my son, Sam Lyons, back-to-back holding swords. It’s fun, a little fierce, and symbolic. Sam represents the next generation, bringing creativity, perspective, and heart into everything I do. The swords? They remind me that strength can be elegant, purposeful, and even playful.
Sam has always been a grounding force in my life. As he steps into his own journey, I’m reminded that success isn’t measured by how perfectly life unfolds, but by how intentionally you live it. Including him in this feature isn’t just a proud-mom moment—it’s part of the story. He’s witnessed the sacrifices, the evolution, and the wins. He’s seen me grow not just as a lender, but as a woman determined to create something lasting. Professionally, one of my biggest steps forward came after the 2008 mortgage meltdown. When the market shook, I decided to become licensed in all 50 states—a move that made me recession-proof and expanded my reach far beyond any one local economy. It turned risk into stability, and stability into opportunity. But no chapter of my career would exist without the people who walk this path with me every day. The Lyons Team is the heartbeat of everything we produce. Joe, my loan partner for nine years, is the calm in the chaos. He handles complex files with precision, foresight, and an unwavering sense of professionalism. Clients may never see the fires he puts out—but they feel the peace he creates. Together, we’re not just a team. We’re a family in motion.
My approach to business starts with a commitment to provide you with superior service. It's important to know you are working with a person of absolute integrity, trust and ethics. With today's financing more complicated than ever, it helps to have an expert working on your behalf. By making things simple and easy for you, I take the guess work out of sizing up today's ever changing marketplace. Experience and expertise are the cornerstones of making sure you have a smooth transaction. Communication is also key in managing expectations, keeping you informed and up to date on your transaction so you don't have to worry about when your loan is closing. I focus on the details so you don't have to. I specialize in first-lien HELOC financing through CMG’s All In One Loan®, a unique mortgage strategy designed to help qualified homeowners reduce interest, accelerate their payoff, and maintain access to their available equity.
775.997.9873 | jlyons@cmgfi.com
5474 Longley Lane Suite 100 Reno, Nevada, 89511
We live where we work, this is our neighborhood too. We’d love to guide you through the home financing process and get you prepared for this next big step. Easily apply, get a quality preapproval, and close on time with us.
